Over the past few weeks, I have been doing a great deal of pondering over the subjects of promotion and advertising. (To catch up, you can read my Guild of Dreams posts here, here and here). Now, I am like most indie authors…I don’t really like the promotion side of what I do–I would much rather be writing and editing–but I also see it as a necessary evil. Let’s face it, when you’re a guy supporting a family of four as a full-time writer, you’ve got to pay some attention.
During my time looking at different venues for advertising and promotion, I have also come upon other ways of creating interest and generating sales, two of which I plan to undertake…but I can’t do it alone. I’m not looking for help per se (at least, I don’t think I am), but definitely contributors. Here’s what’s up:
1. A collection of fantasy novels.
Recently, a group of eight authors put out a collection called To Die For with the intent of helping new readers discover their work and using the power of the group to promote the collection (read a little bit more about it here on GalleyCat). I would like to do a similar thing with other writers in the fantasy genre, so I am looking for 7 or 8 authors like myself who self-publish fantasy. Any sub-genre of fantasy is fine, in fact I think a bit of a mix would be good, but for it to be worth each contributor’s time, you should have a minimum of three books out, either in a series or all fantasy, at the very least. I would also require that the average rating of the book be a minimum of 4 stars. Other than providing your formatted book, the only thing I will require from any participants is a willingness to promote the collection any way they can.
Cost? Nothing. I will pay for any expenses incurred up front with the understanding that I am paid back first before any profits are shared.
How will profits be shared? To be discussed, but I imagine a small percentage to my self-publishing company off the top, then an equal split.
If you are interested, please email me at bruceblake (at) hotmail (dot) ca
2. NetGalley Co-op
Another project I want to put together is a NetGalley co-op. If you haven’t heard of NetGalley, they are a site that connects professional readers (bloggers, book reviewers, librarians, educators, etc.) with authors. The service is available to individual authors for a cost of $399, which gives you membership for 6 months and the ability to post one book. There is also an option to create a co-operative of 20 authors…this drops the price to about $300 each, allows a full year and an unlimited number of books for each author. I bumped into this on a discussion thread on KBoards, so maybe have a read through that for a better explanation (find it here).
While this is often thought of as a way to collect reviews for ARCs, published books are also allowed. From what I’ve seen so far, this is a great opportunity to get books reviewed by prominent bloggers/reviewers. With promotion being tied more and more to the number of reviews a book has and its average star ratings, and Amazon frowning on authors trading honest reviews, we need to look elsewhere for solutions, and this may be a good one. I think that authors with more than one book they can offer for review over the course of the year will see the best results for their investment.
I am in no way connected with NetGalley nor compensated by them, so I will be taking the same risk as anyone else involved. Take the time to read the thread and, again, contact me at bruceblake(at)hotmail(dot)ca if you’re interested.
So…who wants to play?